Q&A with the PEEP Chick

You’ve seen him, er her..um it around town in Bethlehem. The Peep Chick is unmistakable in size and shape. Whether bouncing around on stage at the Lehigh Valley Chamber’s annual meeting or cheering kids up at a local hospital, the party don’t start ‘til this chick bounds in. So with Easter on the horizon, we thought who better to chat with (with the help of the official Peeps Translator) than the Peep mascot.


Tell us about a typical day, are you an early bird?

Well, you know what they say – the early bird gets the worm, and that’s true in my case. I like to wake up and watch the sunrise over my hometown of Bethlehem. When it’s time, I head over to the factory for a day of work where I greet everyone with a high-five to start the day off on a sweet note. I work in the flavor and innovation room to make sure that each new PEEPS® variety is ready for debut. During lunch I like to take a walk around the park, to stretch out my wings. After a day of work, I retire to my nest to binge watch “Stranger PEEPS®” and fall asleep counting PEEPS® bunnies.


What’s your favorite thing to do in the Lehigh Valley?

I enjoy a nice stroll down main street, greeting friendly ‘Peeps’ I meet along the way. I’ve always admired the view from the top of the historic Steel Stacks.


We see you’ve visited a lot of people and places in the Valley, what are some of your favorite visits recently?

You’re right! I love to visit the ‘Peeps’ of Bethlehem as often as I can! I recently made a big appearance at PEEPSFEST® for New Year’s Eve.  I love to visit my friends as often as I can over at the PEEPS & Company® store at the Promenade Shops at Saucon Valley to pick up some sweet PEEPS® candy and merchandise.  Also, if you plan on attending or watching the Freddy Awards in May, you can expect to see me chillin’ with some ‘Peeps’ there too!


How do you prepare for Easter? Any tips for Easter Egg hunting?

I practice my PEEPSONALITY® all year long, but it really shines as Easter nears! I test out the newest recipes and crafts at home, adding only the best to our website www.marshmallowpeeps.com and social media pages for our fans to see. I make sure the PEEPS® Delights™ are decadently dipped in only the best fudge and chocolate to be shipped out to our fans across the U.S.

From a PEEPS®-eye-view, I can easily spot each hidden Easter egg, so I am usually disqualified from all Easter egg hunts!

Where will we see you making appearances this Easter?

If you want a glimpse at my cool ride, on March 10th and 11th the PEEPSMOBILE® will be at the Flower Show at Ag Hall in Allentown! Then, on March 25th I will be at the Lehigh Valley International Airport greeting passengers as they arrive.  If you’re one of the lucky ones in the airport that day, you might get to try some sweet PEEPS® samples and I’ll be posing for photos with fans!


What do you want to find in your Easter basket?

I always hope to see the PEEPS® Chicks and Bunnies in all colors as I ‘peep’ into my basket on Easter morning, along with the newest varieties of PEEPS® Delights, the fun new PEEP on a Perch™ book and MIKE AND IKE® jelly beans!


What’s on your music playlist right now?

“I Believe I Can Fly,” “The Chicken Dance,” “Rockin’ Robin,” “The Bunny Hop,” “Fly Away” (Lenny Kravitz), “When Doves Cry.”


After a long day, how does a PEEPS® Chick relax?

I love chillin’ with my PEEPS®!


It looks like it might be tough getting around in a world made for humans and not PEEPS®. Have you had any embarrassing moments?

The 2015 Freddy Awards might top the list for most embarrassing moments! I was on stage, about to watch an award acceptance speech, when suddenly, I lost my footing and took quite the tumble! Luckily, Matt Pye, a colleague of mine from Just Born, was able to help me right back up. Plus, I received a great round of applause and lots of encouragement from the crowd! That’s what friends are for, right!

Check out this classic “winging-it” moment: